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Los anuncios de mi vida

La supresión de la publicidad de TVE fue una estupidez desde el punto de vista político y, sobre todo económico. TVE volvió a tener el año pasado un déficit importante y, como por ley no se puede endeudar, ahora tiene un conflicto difícil de resolver.

Eso sí, los espectadores están contentos porque pueden ver películas sin interrupciones y los programas de la noche terminan a una hora razonable. No sé si cuando la programación de TVE se empiece a deteriorar (sin dinero no se pueden comprar programas ni, después, sueldos a los buenos profesionales) estarán igual de contentos.

Los que también están muy contentos son los miembros de la UTECA, la asociación de las televisiones privadas, que no terminan de creerse la magnitud del regalo que les hizo el Gobierno (ellos se habrían conformado con una reducción “drástica” como se dijo primero) y que les ha llevado a estar otra vez entre las empresas más rentables de Europa. Eso, en plena crisis, no tiene precio. Más aún si pensamos en lo duramente que ha afectado la crisis a la mayor parte de los otros medios.

Pero hoy vuelven los anuncios a TVE.

Ayer tres representantes de la AEA, la Asociación Española de Anunciantes se reunieron con Ramón Jaúregui,  Ministro de la Presidencia, para ofrecerle de nuevo una buena cantidad de millones de euros para eliminar la deuda de TVE a cambio de que vuelva a emitir publicidad de una manera inteligente y razonable.

Yo creo que esa es una buena idea, que favorecería a los españoles (tendríamos que pagar menos impuestos) beneficiaría a la economía y no perjudicaría mucho a las cadenas privadas, que seguirían siendo muy rentables.

Pero ese no es el camino por el que hoy vuelve la publicidad a TVE. Lo hará de la mano de Manuel Campo Vidal en un programa, Los anuncios de tu vida, que va a hacer análisis sociológico (Manolo es sociólogo, además de periodista; la última vez que charlé con él estaba terminando su tesis doctoral nada menos que con Manuel Castells) a partir de los anuncios que se emitieron por TVE a lo largo de algo más de cincuenta años. Estoy seguro de que va a ser un programa interesante: los anuncios han reflejado la evolución de la sociedad española a lo largo de estos años (y la sociedad española ha evolucionado mucho, en general para bien, en ese periodo) y seguro que Manolo sabe extraer la esencia de esos cambios.

He leído que, para no saltarse la ley de Financiación de TVE se han eliminado u ocultado las marcas. Me parece una trampa y un error, aunque lo comprendo: no querrán levantar sospechas que les echen a las fauces de los glotones leones de la UTECA.

He visto comentarios sobre este programa en varios medios y en casi todos se resalta un clásico: el negrito de Cola Cao. Es curioso, en mi memoria ese anuncio es radiofónico y se relaciona con Matilde, Perico y Periquín, un programa costumbrista muy divertido que emitió a lo largo de muchos años la antigua Cadena SER.

Hubo muchos más anuncios que marcaron mi vida, mucho antes de saber que me iba a dedicar a la publicidad para ganarme la vida. Ese era el enfoque que pensaba dar a este post cuando me he sentado a escribir. Pero está visto que me he ido por otros derroteros.

Y no puedo seguir escribiendo porque no me quiero perder el programa.

78 comentarios

  1. En mi opinión, deberían haber reducido la carga de anuncios, pero no kitarlos del todo.

    El programa de los anuncios de la via me parece buena idea, a ver que tal.

    Un saludo! 😉

    Clica mi nombre 😉

    13 Enero 2011 | 21:28

  2. Dice ser arito

    Lo que deberían hacer es no abusar tanto de los anuncios y tan seguidos, que una peli de 2 horas puede tardar bastante más de 3 por la mierda abusiva de los anuncios, que por otra parte son malísimos.
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    13 Enero 2011 | 21:29

  3. Dice ser Marta

    Como espectadora estoy encantada con la Televisión sin anuncios. He renunciado a ver cine en el resto de las cadenas por las contínuas interrupciones de publicidad. Ya antes de esta decisión casi todas las películas las veía en DVD. Asi que con la retirada de anuncios en TV1 y La2 me he ahorrado unos euros. No se si ahorro lo suficiente para contrastar la parte del déficit que me toca, pero prefiero que se mantenga sin anuncios.

    Marta
    http://www.mivibrador.es

    13 Enero 2011 | 22:15

  4. Dice ser Lola

    El problema con los anuncios es que cada vez ponen más y es un suplicio ver cualquier programa o película. Creo que debería de haber un término medio, unos 5 minutos de anuncios una sola vez y punto, no como hacen en algunas cadenas que al final parece que lo que uno está viendo es un programa de anuncios y el colmo es cuando faltando dos minutos de película ponen 10 minutos de anuncios.

    13 Enero 2011 | 22:41

  5. Dice ser montse

    soy diseñadora grafica desde los 8 años q hice mis pinitos.me encanta rememorar lo q condujo mi pofesion gracias a ste programa. Me hace reir, llorar, sentir y soñar. Recordar que me ilusiono a lo q hago hoy y q mañana me haga sentir mas viva y creativa q nunca.

    13 Enero 2011 | 23:54

  6. Dice ser Maximo

    El progre nombrando anuncios de la epoca franquista…

    Que entrañable…

    Yo tambien extraño el sueldo de obrero que tenia mi padre en 1973, ganaba mas en proporcion que yo siendo licenciado.

    14 Enero 2011 | 02:40

  7. Para pasar un buen finde, clica mi nombre 😉

    14 Enero 2011 | 03:49

  8. Dice ser Televidente

    El programa resultó tedioso, aburrido, lamentable, triste, en fin, un horripilante bodrio infumable: anuncios que no recordaba nadie, comentarios absurdos, planos cortados, conversaciones a medias… peor imposible

    Una pena, porque tenía muy buena pinta…

    14 Enero 2011 | 09:34

  9. muy bueno el programa, la verdad es que estuvo muy bien recordar anuncios que han marcado una época en nuestra vida.

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    14 Enero 2011 | 09:38

  10. Dice ser Benito Camelo

    De alguna forma habia que favorecer a sus amigos de PRISA y de Roures.

    Asi que quitaron la publicidad de TVE, con el resultado que incrementaron sus beneficios las privadas, pero no lo suficiente…

    Y los españoles incrementaran los pagos por el deficit de las televisiones publicas via impuestos.

    Ni España necesita 17 autonomias, ni necesita 17o 34 canales autonomicos, ni 50 canales provinciales, ni 10000 canales de los ayuntamientos…

    El dia que desterremos de este pais, el despilfarro , el parasitismo y el fagocitismo, ese dia si que entraremos en la Champions league… como no es asi, ni va, ni sera… iremos al corralito.

    14 Enero 2011 | 10:10

  11. Dice ser Angel

    Ayer vi el programa entero. No me gusto nada, no tuvo ritmo, ni vistosidad. Manuel Campo muy soso, “Queque” no tiene ninguna gracias y recurrieron a José Mª Iñigo q parece q está ahi sentado en un cuartucho esperando para cubrir huecos.
    En fin que si la semana que viene sigue, cambio de canal. Pero esto es solo mi opinión.

    14 Enero 2011 | 10:47

  12. Dice ser antonio larrosa

    Vi el programa que ayer emitió tve1 sobre los anuncios pero lo vi claramente incompleto porque faltaban muchos anuncios que yo recuerdo además de concentrarse en los anuncios hechos en España, en el extrangis tamién se han hecho anuncios muy buenos. Ver a Teresa Gimpera hecha una anciana y aparte en los anuncios hecha una veinteañera/treintañera me trajo recuerdos de una época en que en España dominaba un fresco general procedente del Noroeste porque aun faltaban lustros para que se hablara de eso del calentamiento global.

    clica sobre mi nombre

    14 Enero 2011 | 11:19

  13. Dice ser ricardfont

    Lo tengo muy claro desde hace tiempo. La inteligencia de los miembros de nuestro gobierno es muy pero que muy limitada, lo cual, unido a que son unos sinvergúenzas da un resultado terrible para el español medio. ZP pírate, lárgate..

    14 Enero 2011 | 11:48

  14. Dice ser Pitigrilli

    Es muy sencillo; durante los anuncios se apaga el sonido de la tele y…maravilloso. Además se puede apreciar lo ridícula que es la mayoría de la publicidad, que por otra parte, miente descaradamente.

    14 Enero 2011 | 12:18

  15. Dice ser aca

    Podrían poner anuncios entre programas y programa no en medio de ellos
    tampoco esta mal ver dos min de anuncio
    pero vamos teniendo en cuenta de que los demas echan por 20 cadenas

    14 Enero 2011 | 13:41

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    14 Enero 2011 | 14:39

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